Deserts have long beguiled and appealed to humankind, and they have joined Jersey Lomellina in the journey to establishing a new trend for 2024. Apparently simple garments that conceal technical elements, hailing a future where man and nature work in symbiosis. Fitness clothing enriched with fresh pairings and yellow and blue accessories, while the fabrics blend artisanal and futuristic technological elements.

A science-fiction virtual nature becomes a canvas on which to imagine new textile adventures. Fantastic landscapes dominated by earth, air and fire inspire camouflages and warm browns. Sporty clothing explores accents in contrasting colours and neon lights. High-tech underwear elects brown as the new tone of inclusiveness for all sizes and genders.

Wide open spaces have become an essential part of our lives, something we seek out, dream of, love. This knowledge prompted our Style Office to explore new shades influenced by agriculture: tones of wheat and nature, real but also reconstructed in the metaverse. This ensures the colour palettes maintain the romanticism of past adventurers while enriching it with technical elements and a sense of playfulness.

A sunset on the coast, a Caribbean cocktail, an island in the metaverse… At Jersey Lomellina, we imagine that very different occasions for socialising might find a common denominator in 2024: a unique tie-dye-inspired colour scheme. The fabrics produced with this effect are inspired by an exotic world of relaxation, fun and sharing

For 2024’s trends, we couldn’t skip over shades that boost serotonin, energy and interpersonal connections. The new colours of athleisure clothing interact with each other through their shared bright intensity. There’s also no shortage of hues that play with a light/shadow effect, such as burnishes altered by chiaroscuro combined with colours in their most intense shade.

Acceptance, freedom, integration. This trend, identified by Jersey Lomellina, expresses the rebirth both of the rebel and of a new grunge. Anime aesthetics meet the handmade creativity symbolic of punk culture. An iconic blast from the past that attracts both Gen-Z and Millennials.

From calming tone-on-tone colourways to saturated, over-the-top hues, Jersey Lomellina’s vision of fashion in 2024 is made of rainbow shapes inspired by a kaleidoscopic cyberpunk world. The real and the virtual collide in fabrics in stunning, provocative shades.

Out-of-the-box freedom and powerful, impulsive combos are the essence of this look, putting a contemporary spin on grunge and reggae. The fabrics bring back 90s colours inspired by yellowing magazines and pre-digital films. The design of the final garments is sporty and rebellious, but with a sophisticated, intellectual side.